Title: Referrer Analytics
Author: Ben Marshall
Published: <strong>2020 年 7 月 13 日</strong>
Last modified: 2020 年 9 月 10 日

---

搜索插件

![](https://ps.w.org/referrer-analytics/assets/banner-772x250.png?rev=2345764)

**该插件尚未通过WordPress的最新3个主要版本进行测试**。 当与较新版本的WordPress一起
使用时，可能不再受到维护或支持，并且可能会存在兼容性问题。

![](https://ps.w.org/referrer-analytics/assets/icon.svg?rev=2345764)

# Referrer Analytics

 作者：[Ben Marshall](https://profiles.wordpress.org/bmarshall511/)

[下载](https://downloads.wordpress.org/plugin/referrer-analytics.2.0.1.zip)

 * [详情](https://cn.wordpress.org/plugins/referrer-analytics/#description)
 * [评价](https://cn.wordpress.org/plugins/referrer-analytics/#reviews)
 *  [安装](https://cn.wordpress.org/plugins/referrer-analytics/#installation)
 * [开发进展](https://cn.wordpress.org/plugins/referrer-analytics/#developers)

 [支持](https://wordpress.org/support/plugin/referrer-analytics/)

## 描述

A powerful site referrer analytics plugin. Get insights into types of referring 
traffic, automated [GA campaign URLs](https://support.google.com/analytics/answer/1033863),
and useful tracking data for advanced reporting, conversation tracking, and 3rd-
party integration.

#### On-site Reporting & Statistics

A powerful tool that allows owners to gain valuable insights into referring traffic.
View on-site reporting and statistics with interactive visual graphs and detailed
logging including:

 * GDPR & [CCPA compliant](https://www.benmarshall.me/ccpa-compliance/)
 * Date & time users were referred
 * IP addresses of referred users & their [geolocation](https://benmarshall.me/html5-geolocation/)
 * Types of referring traffic: _organic, bots, referral, etc._
 * Human-readable referrers (ex. Google, Facebook, etc.)
 * Referred destination URLs & top landing pages from referrers
 * Toplists of referrers, types of referrers, popular landing pages & more
 * Helpful recommendations to block known malicious referrers

#### Automated Google Analytics Integration

Automatically track [Google Analytics campaign data](https://support.google.com/analytics/answer/1033863)
via automated URLs from referring sources — no need to manually generate campaign
URLs!

Here’s how it works:

 1. User visits the site from a referring URL like Google
 2. It retrieves & parses the referrers info
 3. Smart redirect with UTM parameters added (i.e. `utm_source`, `utm_medium` and `
    utm_campaign`)

When cookies are enabled, last known UTM values and referrer info is stored and 
can be accessed for advanced reporting, conversion tracking, etc.

## 屏幕截图

 * [[
 * Referrer Analytics statistics & charts
 * [[
 * Referrer Analytics statistics & charts
 * [[
 * Referrer Analytics log
 * [[
 * Referrer Analytics settings screen

## 安装

 1. Upload the entire referrer-analytics folder to the `/wp-content/plugins/` directory.
 2. Activate the plugin through the Plugins screen (Plugins > Installed Plugins).
 3. Visit the plugin setting to configure as needed (Settings > Referrer Analytics).

For more information, see the [plugin’s website](https://benmarshall.me/referrer-analytics).

## 常见问题

### What is a “self-referral”?

A “self-referral” is traffic coming to the site that has been referred by the same
site. Referrer Analytics will typically ignore this type of traffic except when 
ran on certain hosts such as Pantheon.io. Learn more about “self-referrals” in [Pantheon’s documentation](https://pantheon.io/docs/pantheon_stripped).

### What aren’t my user referrers being logged?

Referrer Analytics relies on `$_SERVER['HTTP_REFERER]`. Due to increasing privacy
settings, there’s a handful of edge cases where this variable isn’t available. These
include:

 * “direct” visitors (typed a URL in the browser or used a bookmark)
 * Followed a link from outside the browser (from an email or mobile app)
 * Referred from http to https, browsers hid the referrer for security
 * Browser modified to not send referrer (browser extensions)
 * Using a proxy server that removes referrer headers
 * Clicked a link that has an HTML5 [`rel=noreferrer` attribute](https://html.spec.whatwg.org/multipage/links.html#link-type-noreferrer)
 * Uses JavaScript to link to your site (`window.open` or `location.href`)
 * [`meta refresh`](https://stackoverflow.com/questions/2985579/does-http-equiv-refresh-keep-referrer-info-and-metadata/24283850#24283850)
   redirects
 * Request was made by a robot

You can choose to have a URL parameter fallback if one exists such as `utm_source`
if the `$_SERVER['HTTP_REFERER]` is unavailable. Note that some CMS like WordPress,
automatcially add `rel=noreferrer` to external links. You can control this from 
the plugin settings page.

### What referrer cookies are available

When plugin cookies are enabled, referrer-specific cookies are set and can be used
for advanced tracking and reporting (ex. pass UTM values to hidden form inputs).

The following cookies are available:

 * `referrer-analytics-referrer_name`
 * `referrer-analytics-referrer_type`
 * `referrer-analytics-referrer_host`
 * `referrer-analytics-referrer_scheme`
 * `referrer-analytics-referrer_url`
 * `referrer-analytics-referrer_destination`

### What Google Analytics cookies are available?

You can access [Google Analytics UTM values](https://support.google.com/analytics/answer/1033863?hl=en)
via cookies when plugin cookies are enabled. This can be useful with certain hosts
like [Pantheon](https://pantheon.io/docs/pantheon_stripped), that strip this information
on the backend. They also persist during the user’s session allowing advanced tracking
and reporting (ex. pass UTM values to hidden form inputs).

The following cookies are available:

 * `referrer-analytics-utm_source`
 * `referrer-analytics-utm_medium`
 * `referrer-analytics-utm_campaign`
 * `referrer-analytics-utm_term`
 * `referrer-analytics-utm_content`

## 评价

此插件暂无评价。

## 贡献者及开发者

「Referrer Analytics」是开源软件。 以下人员对此插件做出了贡献。

贡献者

 *   [ Ben Marshall ](https://profiles.wordpress.org/bmarshall511/)

[帮助将「Referrer Analytics」翻译成简体中文。](https://translate.wordpress.org/projects/wp-plugins/referrer-analytics)

### 对开发感兴趣吗?

您可以[浏览代码](https://plugins.trac.wordpress.org/browser/referrer-analytics/)，
查看[SVN仓库](https://plugins.svn.wordpress.org/referrer-analytics/)，或通过[RSS](https://plugins.trac.wordpress.org/log/referrer-analytics/?limit=100&mode=stop_on_copy&format=rss)
订阅[开发日志](https://plugins.trac.wordpress.org/log/referrer-analytics/)。

## 更新日志

#### v2.0.1

 * IP addresses are now anyonymized to comply with privacy legislation (GDPR, CCPA,
   etc.). [#3](https://github.com/bmarshall511/referrer-analytics/issues/3)

#### v2.0.0

 * Optimized JS & resource loading
 * Enhanced statistics dashboard
 * Re-write of the code base

#### v1.7.2

 * Fixed overflow issue with top lists
 * Added additional pre-defined referrer hosts

#### v1.7.1

 * Added additional pre-defined referrer hosts
 * Fixed the line charts direction
 * Various UI enhancements

#### v1.7.0

 * Various performance enhancements
 * Various UI enhancements
 * Added additional pre-defined referrer hosts

#### v1.6.1

 * Fix for cached CSS files

#### v1.6.0

 * Added additional pre-defined referrer hosts
 * Added “(UTM Source)” to referrers that use the “URL Referrer Fallback”
 * Added more charts to the Referrer Analytics dashboard
 * Added a “inferred” attribute to known referrers that are defined by the `utm_source`

#### v1.5.0

 * Fixed sorting issue on the log table
 * Added additional pre-defined referrer hosts
 * Added more charts

#### v1.4.1

 * Added additional pre-defined referrer hosts
 * Changed ‘backlink’ default to ‘referral’
 * Enhanced the log table

#### v1.4.0

 * Added additional pre-defined referrer hosts
 * Added ability to have a fallback referrer if `$_SERVER['HTTP_REFERER']` is unavailable
 * Added the ability to prevent WP from automatcially adding `rel="noreferrer"` 
   tags to external links
 * Fixed issue with some plugin form fields not saving

#### v1.3.1

 * Fixed PHP warning header output issue on the log page after a log is deleted 
   for some hosts
 * Fixed duplicate comma seperated IP addresses on some hosts like Pantheon
 * Removed log files & now storing referred traffic in the database

#### v1.3.0

 * Added additional pre-defined referrer hosts
 * Various admin UI improvements

#### v1.2.0

 * Fixed PHP notice for `Undefined index: redirect`
 * Updated the cookie name convention
 * Changed the helper function `referrer_analytics_parsed_log` to `referrer_analytics_parse_log`
 * Added more insight charts
 * Minor bug fixes
 * Added URL field to Defined Referrer Hosts
 * Added UTM cookies

#### v1.1.0

 * Added additional pre-defined referrer hosts
 * Added paging to the Referrer Log
 * Log now get’s synced with updated referrer & known hosts

## 额外信息

 *  版本 **2.0.1**
 *  最后更新：**6 年前**
 *  活跃安装数量 **30+**
 *  WordPress 版本 ** 5.2 或更高版本 **
 *  已测试的最高版本为 **5.5.18**
 *  PHP 版本 ** 7.2 或更高版本 **
 *  语言
 * [English (US)](https://wordpress.org/plugins/referrer-analytics/)
 * 标签
 * [analytics](https://cn.wordpress.org/plugins/tags/analytics/)[google analytics](https://cn.wordpress.org/plugins/tags/google-analytics/)
   [referrer](https://cn.wordpress.org/plugins/tags/referrer/)[statistics](https://cn.wordpress.org/plugins/tags/statistics/)
 *  [高级视图](https://cn.wordpress.org/plugins/referrer-analytics/advanced/)

## 评级

尚未提交反馈。

[Your review](https://wordpress.org/support/plugin/referrer-analytics/reviews/#new-post)

[查看全部评论](https://wordpress.org/support/plugin/referrer-analytics/reviews/)

## 贡献者

 *   [ Ben Marshall ](https://profiles.wordpress.org/bmarshall511/)

## 支持

有话要说吗？是否需要帮助？

 [查看支持论坛](https://wordpress.org/support/plugin/referrer-analytics/)

## 捐助

您愿意支持这个插件的发展吗?

 [ 捐助此插件 ](https://benmarshall.me/donate/?utm_source=referrer_analytics&utm_medium=wordpress_repo&utm_campaign=donate)