Title: Schemify
Author: Steve Grunwell
Published: <strong>2017 年 1 月 31 日</strong>
Last modified: 2017 年 1 月 31 日

---

搜索插件

**该插件尚未通过WordPress的最新3个主要版本进行测试**。 当与较新版本的WordPress一起
使用时，可能不再受到维护或支持，并且可能会存在兼容性问题。

![](https://ps.w.org/schemify/assets/icon.svg?rev=1589187)

# Schemify

 作者：[Steve Grunwell](https://profiles.wordpress.org/stevegrunwell/)

[下载](https://downloads.wordpress.org/plugin/schemify.0.1.0.zip)

 * [详情](https://cn.wordpress.org/plugins/schemify/#description)
 * [评价](https://cn.wordpress.org/plugins/schemify/#reviews)
 *  [安装](https://cn.wordpress.org/plugins/schemify/#installation)
 * [开发进展](https://cn.wordpress.org/plugins/schemify/#developers)

 [支持](https://wordpress.org/support/plugin/schemify/)

## 描述

Structured data allows developers and publishers to mark up content in a way that
it’s easy for machines to understand. Proper use of structured data [enables third-parties like Google to parse reviews, event data, and contact information in meaningful ways](https://developers.google.com/search/docs/guides/intro-structured-data),
ensuring you’re getting the most “bang” out of your publishing buck.

Fortunately, the major players in the Search game, including Google, Microsoft, 
Yahoo!, and Yandex) came together in the early 2010s to form [Schema.org](http://schema.org/docs/about.html),
a collaborative, community-driven standard for structured data.

With the major search engines and communities behind it, we’re all marking up everything
with appropriate structured data now, right?

Unfortunately, the process of implementing Schema.org in a site — especially one
driven by dynamic content — is less than straightforward. [WordPress](https://wordpress.org),
for instance, [powers roughly a quarter of the web](https://ma.tt/2015/11/seventy-five-to-go/),
but implementing structured data across hundreds of thousands of themes would be
a nightmare.

Or, at least it would be, if it weren’t for Schemify.

#### What does Schemify do?

There are two approaches to adding structured data to a website: via the markup 
or [JSON for Linking Data (JSON-LD)](http://json-ld.org/).

Consider the following author information, which might appear at the bottom of a
blog post:

    ```
    Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter
    ```

If I wanted this information to use Schema.org markup, it would look something like
this:

    ```
    Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter
    ```

While that may not _seem_ like a lot of work, that’s still a lot of extra markup
being added. Even worse, a lot of that markup might normally be generated by WordPress
helper functions like [`get_avatar()`](https://developer.wordpress.org/reference/functions/get_avatar/),
which means extra work to get the necessary `itemprop` attribute in place.

Fortunately, the other approach for adding structured data is much more straight-
forward in a theme, as it’s simply a JSON-LD object:

    ```
        {
            "@context": "http://schema.org",
            "@type": "Person",
            "name": "Steve Grunwell",
            "url": "https://stevegrunwell.com",
            "image": "https://secure.gravatar.com/avatar/88ea4e10ed968136228545d7112d82cb?s=200",
            "description": "Steve is the Director of Technology at Growella. When he's not working, you can find him speaking at conferences, roasting coffee, or spending time with his wife and daughter"
        }
    ```

We simply generate this JSON-LD object and append it to our document’s `<body>`.
When Google or anyone else who supports JSON-LD structured data parses our page,
they can immediately understand that Steve Grunwell is a person and determine his
website, avatar, and biography.

The best part? There’s no need to change the markup within our theme!

**Schemify aims to automate the generation of JSON-LD objects for content within
WordPress.** Its flexible structure and reasonable defaults enables drop-in support
for structured data, regardless of the WordPress theme.

## 安装

After uploading Schemify to your WordPress instance, activate it via the Plugins
screen in wp-admin.

## 评价

![](https://secure.gravatar.com/avatar/c946ead5be748a2361948be569877a172434feb05b1c035dbe36213b46e8278e?
s=60&d=retro&r=g)

### 󠀁[As advertised](https://wordpress.org/support/topic/as-advertised-37/)󠁿

 [philhoyt](https://profiles.wordpress.org/philhoyt/) 2017 年 6 月 29 日

Adding schema to a site no longer has to be an afterthought. This plugin took our
structured data game to the next level and I look forward to seeing how it helps
improve our search ranking!

 [ 阅读所有1条评价 ](https://wordpress.org/support/plugin/schemify/reviews/)

## 贡献者及开发者

「Schemify」是开源软件。 以下人员对此插件做出了贡献。

贡献者

 *   [ Steve Grunwell ](https://profiles.wordpress.org/stevegrunwell/)

「Schemify」插件已被翻译至 2 种本地化语言。 感谢[所有译者](https://translate.wordpress.org/projects/wp-plugins/schemify/contributors)
为本插件所做的贡献。

[帮助将「Schemify」翻译成简体中文。](https://translate.wordpress.org/projects/wp-plugins/schemify)

### 对开发感兴趣吗?

您可以[浏览代码](https://plugins.trac.wordpress.org/browser/schemify/)，查看[SVN仓库](https://plugins.svn.wordpress.org/schemify/)，
或通过[RSS](https://plugins.trac.wordpress.org/log/schemify/?limit=100&mode=stop_on_copy&format=rss)
订阅[开发日志](https://plugins.trac.wordpress.org/log/schemify/)。

## 更新日志

#### 0.1.0

 * Initial public release.

## 额外信息

 *  版本 **0.1.0**
 *  最后更新：**9 年前**
 *  活跃安装数量 **20+**
 *  WordPress 版本 ** 4.7 或更高版本 **
 *  已测试的最高版本为 **4.7.33**
 *  语言
 * [English (US)](https://wordpress.org/plugins/schemify/) 、 [German](https://de.wordpress.org/plugins/schemify/)
   和 [German (Switzerland)](https://de-ch.wordpress.org/plugins/schemify/).
 *  [翻译成简体中文](https://translate.wordpress.org/projects/wp-plugins/schemify)
 * 标签
 * [JSON-LD](https://cn.wordpress.org/plugins/tags/json-ld/)[schema](https://cn.wordpress.org/plugins/tags/schema/)
   [structured data](https://cn.wordpress.org/plugins/tags/structured-data/)
 *  [高级视图](https://cn.wordpress.org/plugins/schemify/advanced/)

## 评级

 5 星（最高 5 星）。

 *  [  1 条 5 星评价     ](https://wordpress.org/support/plugin/schemify/reviews/?filter=5)
 *  [  0 条 4 星评价     ](https://wordpress.org/support/plugin/schemify/reviews/?filter=4)
 *  [  0 条 3 星评价     ](https://wordpress.org/support/plugin/schemify/reviews/?filter=3)
 *  [  0 条 2 星评价     ](https://wordpress.org/support/plugin/schemify/reviews/?filter=2)
 *  [  0 条 1 星评价     ](https://wordpress.org/support/plugin/schemify/reviews/?filter=1)

[Your review](https://wordpress.org/support/plugin/schemify/reviews/#new-post)

[查看全部评论](https://wordpress.org/support/plugin/schemify/reviews/)

## 贡献者

 *   [ Steve Grunwell ](https://profiles.wordpress.org/stevegrunwell/)

## 支持

有话要说吗？是否需要帮助？

 [查看支持论坛](https://wordpress.org/support/plugin/schemify/)